so, how important is it going to be to push back against this new war on women language, that it's obama care that's the war on women? >> look, i think just because a republican says it doesn't actually means that it moves people in the real world. i mean, you've got to -- there have to be credible messages and credible messengers and i'm not entirely sure that that's one of them. look, i do think, when you mention women, look, i think particularly, to reach, say, the young invincibles, i think the most important messengers in this case are moms, you know? i think these are messengers that can talk to their children and convince them of the necessity to get affordable health care coverage, even if they never think they're going to get sick. i said earlier, we've got to speak to where people live, and that's what the administration clearly has to do. and what i mean by that is, where people get their information, where people get their news, where people get their entertainment. a lot of this stuff is not going to happen in broad daylight, so to speak, like the president walking into a ro